Generative AI Revolutionises Marketing in 2024

In 2024, no new platform or technology is transforming the marketing landscape more than generative AI. This advanced technology is reshaping how marketers approach their tasks, from content creation to campaign analysis, enhancing efficiency and innovation across the board.

A staggering 73% of marketers are now regularly using AI tools, indicating that AI has become a fundamental component in marketing departments across the United States. This shift is evidenced by the massive increase in Google searches for “AI marketing tools,” which have surged by 967% over the past two years. The growing interest underscores the significant impact AI is having on the industry.