Continuous Optimisation for Enhanced User Experience
Optimisation Services
At Clove, our optimisation process is an ongoing journey of learning about your product, its usage, and your customers. We uncover opportunities for improvement through heuristic and analytical evaluation using various tools and frameworks.
Our process starts with research, identifying user experience issues, and then ideating through hypotheses, possible solutions, and validation options.
-
Optimisation Strategy
Our optimisation strategy prioritises efficiency and impact. It provides clear recommendations on focus areas, questions we need to answer, initiatives for change, and how each contributes to overarching business objectives and KPIs. This document ensures alignment and clarity, allowing us to make a meaningful impact.
-
Conversion Funnel Optimisation
We enhance your user experience through full funnel optimisation, ensuring seamless navigation and engaging content at every stage, from initial engagement to conversion.
-
Heuristic Analysis
Using recognised usability principles, we assess your application interface for efficiency and clarity improvements. Our analysis incorporates UX best practices, readability issues, accessibility concerns, and site speed, resulting in actionable recommendations for design improvements and validation through testing.
-
Analytical Research
Complementing our heuristic analysis, we extract insights from acquisition reports, conversion events, page engagement, journey path exploration, visual analytics, and session recordings. This comprehensive research informs our optimisation strategies.
-
A/B & Multivariate Testing
We validate our ideas using A/B and multivariate testing tools like Convert and Dynamic Yield. This process allows us to verify hypotheses quickly and cost-effectively before committing to significant development. Each test includes a hypothesis, problem and solution statements, UX designs, user stories, acceptance criteria, and targeting strategies. Results are documented to clearly report successes, failures, and recommendations for future tests.
-
User Experience Auditing & Testing
Using remote user testing tools, we gather feedback on new applications, features, or design changes. This diverse perspective ensures a more rounded and detailed offering, reducing the need for extensive changes later. If direct customer feedback is unavailable, we use lookalike audiences for similar insights.
-
Personalisation & Targeting
We help you identify the best opportunities for personalising your product, boosting user engagement and satisfaction through tailored content and experiences.
-
Lead Generation Optimisation
Leveraging industry expertise and cutting-edge tools, we optimise lead generation journeys and landing pages. This data-driven approach provides valuable market insights and ensures sustainable digital growth.
-
Consulting
Gain a fresh perspective to plan and prioritize your digital future. Each project is unique, but our approach is always direct, thorough, and aimed at creating long-term value.
-
Brand & Communication
We build strong brands by aligning your promises with customer experiences. Our strategic approach ensures your brand is distinct, well-positioned, and consistently communicated across all channels.
-
Customer Acquisition
We develop comprehensive digital strategies for full-funnel marketing, optimising your web presence with SEO and SEM, and engaging your audience through social media, email, and content marketing. Our data analysis expertise drives informed decisions for sustained growth.
-
Optimisation
Our optimisation process merges data-driven insights with user experience analysis. By researching usage patterns, identifying issues, and conducting rigorous testing, we continuously improve your product.